As I mentioned last week, having a social media marketing plan is absolutely crucial if you want to leverage the power of social media for your business. And just in case you didn’t believe me, I gave you 10 Reasons You Need a Social Media Marketing Plan for Your Home Business. Today we’re going to work together and begin the process of creating a social media marketing plan for your business. We’re starting with the social media mission statement: what it is and how to create one!
I’m offering a FREE printable, fill-in social media marketing plan to all of my Calyx and Corolla Insiders, and that’s what we’ll be working on in this series. To become an Insider, just click here and fill in the form!
The Social Media Mission Statement: What it is and How to Create One
Many businesses have a mission statement, but did you know that they also have a social media mission statement?
The social media mission statement helps businesses focus on a specific purpose when they’re posting content on their social media platforms, as well as interacting with their fans and followers. It also helps them to stay on track during the often long process of building their social media platforms.
What is a Social Media Mission Statement
The social media mission statement is an assertion of your profiles’ purpose (or profile’s; we’ll talk more about that in a minute). It goes beyond “grow my business,” “get more website traffic,” “increase sales,” etc. It describes what your social media accounts are all about, and it ties into your goals.
It’s a statement of how your business is unique and what you want to be known for. And it helps you to stand out from the hundreds of thousands of other businesses online.
How to Create a Social Media Mission Statement
So, what do you want to be known for?
Are you looking to entertain your fans and make them laugh? Do you want to encourage your followers? Empower them? Educate them? Make them think? Create a little controversy? Or some combination of the above?
In their post, The Purpose of Each Social Media Profile, Hootsuite shares a simple fill-in template for the social media mission statement along with examples:
“We will use (social network) for (purpose of this social network) in order to help(business goal).”
That’s a great place to start, but you may want to expand upon this basic template.
Here’s what I came up with for my Facebook page:
Calyx and Corolla will use our social media accounts for sharing home business organization tips and encouragement and strategies for overcoming the struggles associated with working at home in order to establish Calyx and Corolla as an expert in the home business organization field.
I wrote a social media mission statement for all of my social media platforms combined, but you can also write one for each social media platform that you’re using.
3 Facebook Page Examples
Simple Green Smoothies’ Facebook page is known for green smoothie recipes, healthy lifestyle education, encouragement for those trying to live a healthy lifestyle, and gorgeous photography. Just looking at and reading their page makes me want to be a healthier person!
Danielle LaPorte’s Facebook page is known for being the place to get information about modern, kick-ass spirituality. She shares #truthbombs, encouraging quotes, and posts about creating a life with intention.
The Rise to the Top, David Siteman Garland’s Facebook page, is known for informative posts for online business owners. These posts get business owners excited to grow their businesses.
You know exactly what you’re getting when you go to any of these Facebook pages. And that’s what you want for your social media accounts!
*I used Facebook pages for these examples, because that’s where I spend the bulk of my time when on social media. There are other examples across all social media platforms.
What Do You Want to be Known For?
Take the time to do a little research and finesse your social media mission statement. It’s the cornerstone of your social media marketing and the first piece of your social media marketing plan.
Now, it’s your turn! Start with the basic template from Hootsuite, then add to it, if you feel so inclined.
Please feel free to ask questions or share your social media mission statement in the comments below.
We’ll be talking about using Automation to manage your social media profiles later, but if you’d like to get started right away, here’s How to Schedule Shares Within Facebook.
More Posts in the Series Coming Soon
This post is part of our “How to Create a Social Media Marketing Plan for Your Home Business” series. Here’s the other post in the series:
The Social Media Mission Statement: What it is and How To Create One
Stay tuned for more posts in the series over the next few weeks!
Next week, we’ll talk about Target Market and your Ideal Customer.
Thanks for being here today,
P.S. Don’t forget to become an Insider and receive your very own printable, fill-in social media marketing plan!